Do Something Big.

Support small businesses online and in your neighborhood.

Shop Local Businesses

Shop Local

Shop Los Angeles

The stakes have never been higher to help our neighborhoods and our small businesses. So shop local and small this holiday to keep our business and neighborhoods alive.

Shop LA Original

LA Original

Holiday Collection

Shop over 200 unique, LA Original gifts from a diverse lineup of over 50 Los Angeles-based makers and artists across the City.

Shop Holiday Collection

Welcome to

LA Original

Welcome to LA Original. A program dedicated to highlighting the vast array of creative makers and artists making original products right here in Los Angeles. We believe in shopping local, shopping small, and shopping LA because—now more than ever—we have to help our neighborhoods and businesses stay alive.

Holiday

Shopping Guide

From food to fashion to art to home goods, we’ve got you covered for all your shopping needs with one-of-a kind gifts from some of LA’s wickedly talented and diverse makers.

Meet Our

Makers

Restaurants make

La original

Restaurants are amongst LA’s most creative businesses. They make our neighborhoods dynamic, and destinations in their own rite. And bring us joy even through these tough times. With delicious mash-ups from world-renowned Michelin-starred chefs to the most delicious street taco vendors and food truck legends, LA is home to some of the best and most original cuisine on the planet. LA Original celebrates these titans of taste and innovation. Now, more than ever they need our love and takeout orders! Check out this one-stop resource from Discover Los Angeles and dineL.A. To Go, to find LA original eats that you can enjoy at home or al fresco!

business

Toolkit

Resources and downloads to help your small business navigate the new normal.

Business Tips and Tools

Marketing Tips and Downloads

LOS ANGELES.

THE CITY OF SMALL BUSINESSES.

THE CITY OF MAKERS.

Built by your neighbors. By owners who have LA in their DNA. 

Today, many hanging on by a thread. 

And yet, in spite of it all, continuing to do what they do best… 

Putting their heart and hustle into making something from nothing. 

With a shared goal: to create something original. 

Making our lives, our neighborhoods – their own communities– better. 

Every risk they take, convention they break, new flavor they make. 

Every first-of-its-kind, never before done product brought to life with one thing in mind: 

It’s ALL FOR US. And so now it’s UP TO US. 

To help LA businesses (in person or online!)

Do something good for you, while lifting up  a...

A DTLA Original. A West Adams Original. A Glassell Park Original. An East LA Original. A Silverlake Original. A Valley Original.

IT’S NOT JUST A SMALL BUSINESS.

IT’S A LA ORIGINAL.