Keep it Vertical is a positive lifestyle brand, established in 2017 by Jhoe Virago. At first, Keep it Vertical was just her Instagram name, but she soon found meaning in the phrase. Keep it Vertical means “Keep Your Spirit Lifted.” Jhoe was inspired to create Keep it Vertical as a means of bringing more light and positivity in the world. Her goal with Keep it Vertical is lift spirits all over the world and remind everyone to Hear, See and Speak No Evil!
Jhoe loves creating in LA because “the city is constantly flourishing! All across Los Angeles, you can find new businesses being built, construction zones, see new sports teams and so much more!” Being able to create and thrive while the city is thriving makes her feel like she is in the right place at the right time and the time is right now!