Founded by: Bobby Kim and Ben Shenassafar
The Hundreds is a two-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture.
Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, wovens, fleece, headwear, and outerwear. Much of the brand narrative is told through collaborations, with partners like Disney, Adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with a flagship location in L.A.’s Fairfax District (est. 2007).
Bobby Kim and Ben Schenassafar love that because of its weather, diversity, and proximity to the beach, mountains, and desert, Los Angeles has attracted the top talent on the entertainment front, tourism, and now tech. They also appreciate that because the greater county is largely accessible and affordable compared to other thriving cities, LA also maintains a vibrant arts community. “There are hundreds of new galleries in LA, the Fairfax District is the street fashion capital, and we boast some of the best food in the world. It’s this textured and complicated intersection of cultures, class, and creativity that makes for a unique dialogue [in LA],” says Kim and Schenassafar.