Emi Jay

Emi Jay

Founded by:

Julianne Goldmark and Emily Matson

Founded in:

2009

About Emi Jay

Emi Jay was born in 2009 by then 8th graders and friends, Julianne and Emily. Inspired by the pervasive hair accessory trend but disappointed by the lack of affordable hair accessories, the girls decided to take matters into their own hands. One Saturday, Julianne's mom drove them to L.A.'s Garment District where they found various materials and fabrics to experiment with. From there, they began exploring various ideas for hair accessories on Julianne's bedroom floor with the intention of creating something unique for themselves, but with no sense of what would eventually come of this weekend hobby. 

 Their creative inspirations come from what they see in and around their native Los Angeles - the beach, the "athleisure"-driven approach to dressing, an effortless lifestyle that is still innovative, ahead of the curve, and quintessentially cool. With that in mind, they have always been on the search for that "go to garment", something that transitions seamlessly from home to beach, from workout to going out - a staple that exists at the epicenter of our respective wardrobes (the Smoosh sweatshirt / classic tee). Not only are they on a quest for comfort, but for something that is versatile, chic and, consciously made with fabrics that are natural, organic and sustainable. All of their fabrics are knit in LA - which is a central component of their brand and they wouldn’t have it any other way. 

Not only is LA where they both grew up and met, it was Downtown L.A. that was essentially the starting  point for Emi-Jay. To have access to such resources in their beloved hometown is something they could never take for granted and has allowed their business to truly take root and grow.

“L.A. is a hive of creativity and I feel that now, more than ever, is attracting young creatives from around the country and the world to start businesses of their own. There is such a strong sense of innovation and collaboration present here that has always fueled our business and continues to inspire us,” says Emi Jay.

Original Products from Emi Jay

Hair Ties - Dusk
Hair Ties - Dusk
Made by: Emi Jay
Hair Ties - LA Skies
Hair Ties - LA Skies
Made by: Emi Jay
Hair Ties - Sunrise
Hair Ties - Sunrise
Made by: Emi Jay
Hair Ties - Sunset
Hair Ties - Sunset
Made by: Emi Jay
Hair Ties - Twilight
Hair Ties - Twilight
Made by: Emi Jay
LA Tencel French Terry Jogger
LA Tencel French Terry Jogger
Made by: Emi Jay
LA Tencel French Terry Pullover Hoody - Black
LA Tencel French Terry Pullover Hoody - Black
Made by: Emi Jay
LA Tencel French Terry Pullover Hoody - Blue
LA Tencel French Terry Pullover Hoody - Blue
Made by: Emi Jay
LA Tencel French Terry Pullover Hoody - Burgundy
LA Tencel French Terry Pullover Hoody - Burgundy
Made by: Emi Jay