LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.

LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs. In addition, LA Original encourages people to shop local while providing a new badge of LA pride for residents and visitors alike. Our new dynamic and intentionally collaborative mark for LA, represents the unique creative culture here in Los Angeles. It will be the first mark to embody LA’s creativity as a place that gives people the space to create and to make what’s next.

LA Original” branding also provides the business community with the opportunity to define their brands as “from Los Angeles,” offering tremendous market value for our local companies. This is particularly important given the City’s status as the number one manufacturing hub in the nation, with 375,000+ jobs in the sector. LA gives you the space to create, and invites you to make what’s next!