The Marciano brothers left the south of France in pursuit of the American dream. They had visited Los Angeles on vacation in 1977 and promptly fell in love. They came back to the city that captured their hearts and established GUESS in 1981, a time when no one in L.A. was doing what the Marciano brothers were doing.
At GUESS, creative inspiration comes from everywhere: music, movies, celebrity, photography and the streets of L.A. The GUESS team works closely with local mills and Los Angeles-based companies. Before creating a new pair of jeans, the team looks at all of the new denim fabrications and sees how they come to life through the wash process. GUESS’ design process holds true to their roots—always innovative and adventurous.
GUESS’ passion for the young, California lifestyle, drew the Marcianos to LA. And to this day, Los Angeles is an endless source of inspiration, and its energy fuels their dedication to fashion, and denim, in particular.